WNAM Radar is your reliable Wi-Fi data collection tool.
All your visitors wear a smartphone, the wireless module of which is constantly looking for “familiar” networks, sending special radio requests. By collecting them using our WNAM Radar you can:
- receive advanced analytics by the number, frequency, duration and category of visitor’s visit
- compare visits among themselves at your different locations, and time
- build routes and “heat maps” of places of the greatest concentration of people
- upload collected data (“MAC addresses”) to advertising platforms for subsequent advertising targeting in Yandex.Direct, MyTarget, Facebook, Instagram, Mail.ru, VKontakte, Odnoklassniki
- associate visitor visit data with phones from the WNAM authorization system
- associate data with the security system, your CRM, and send notifications when entering / leaving the radar
WNAM Radar works on any household access points with free OpenWrt firmware in stationary and mobile versions, and with a data processing server in our cloud, or completely in your territory. Our radar can also be launched on some professional Wi-Fi access points while providing a guest wireless network.
The uniqueness of our technical solution is that it:
- It is focused on installing the server directly on the network of a large customer, and it ceases to depend on cloud providers
- Directly supports professional access points, eliminating the cost of deploying additional radar devices
WNAM Radar is in demand with:
- Trading enterprises to control the influx / outflow of visitors and attract visitors by targeted advertising on the Internet
- Administration of shopping centers for instrumental, quantitative assessment of “attendance” of various sections of the shopping center and balancing their rental value
- Large chain retailers to optimize the choice of location for a new store – where there are guaranteed more visitors
- Operators of crowded places (such as stadiums) to complement security systems and increase return on marketing campaigns
- Telecommunications operators who want to organize a radar service for their customers from the above categories
